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We had to reposition the Lenovo Yoga series as an essential tool for Elite Gen Z consumers, so we created a campaign around the multi-talented T-Pain putting his Lenovo laptops to the test.

Gen Z needed to see Lenovo as the culture-forward, premium brand they are. We told stories of diverse change-makers using Yoga laptops to create something greater than themselves and make lasting impacts in their communities.

Google needed to become a brand that amplified Black+ voices. We built a social-first campaign celebrating conscious, community-minded creators who used Pixel to elevate their content and their culture.

Band-Aid‘s new multi-tone brand saw significant backlash during BLM. Our story-driven campaign creatively aligned OURTONE with the resiliency that defines Black people’s pursuit of progress, equity, and equality.

To stand out, Shell needed the idea of “performance” to resonate beyond the promise oftheir products. Our loyalty and gaming social programs, and our influencer series highlighted the lives of extreme achievers.

Hero was tasked with communicating a brand identity for Nike’s Inclusive Communities Portfolio that imbued its mission with the bold, unapologetic tone of Nike, including a video for their Black Community Commitment program.