Google

The Situation

With the forthcoming release of the Google Pixel 7 Pro, the brand wanted to build equity with Black consumers as they were identified as early adopters with the highest propensity to switch smartphones.

The Challenge

Develop a holiday campaign, leveraging a key cultural insight, targeting Black consumers that elevates Black Joy, while simultaneously showcasing Google Pixel 7 Pro features in action.

What We Did

We created a cinematic spot highlighting the resurgence of Black Skate culture, while placing the Google Pixel 7 Pro in the middle of the action. We showcased how the phone’s modern features captured the beauty and vibe of this pasttime-meets-artform.