NIKE

The Situation

In 2020, Nike launched their Black Community Commitment, an initiative that would invest a combined $40M in local non-profit organizations that address racial inequality for Black Americans.

The Challenge

Hero was engaged by Nike’s Social Community and Impact Team to create the brand identity system for Black Community Commitment, a suite of creative and communication assets.

What We Did

We built the brand identity system – a manifesto, brand narrative and design language – all communicating Nike’s commitment through consumer-facing messaging and imagery.