Lenovo

The Situation

Lenovo needed to build greater brand equity and brand affinity among premium consumer targets who are more closely aligned to functional, creativity-driven purchasing.

The Challenge

We had to engage the hard-to-reach but highly-valued Elite Gen Z audience, and position Lenovo as the culture-forward, premium brand of choice.

What We Did

We created a social-first, ambassador-driven campaign, with content and community investments, that shined a light on change-makers, to elevate Lenovo from functional enabler to cultural amplifier.

The Situation

Professional creatives, and passionate creators of all stripes, demand the best in hardware – devices that can keep them moving, and keep them making.

The Challenge

We had to drive excitement about Lenovo and Intel's new products, by showcasing the role their cutting-edge technology can play in this target audience's multifaceted life.

What We Did

We partnered with 6 very different, exceptionally talented creator/influencers, put Lenovos in their hands, and asked them to put their new laptops to the test. The work they created was phenomenal, and scored big with our Gen Z target.