Talk That Talk^®

The Situation

Black communities are in a healthcare crisis, and Black men specifically are twice as likely to die from late-stage prostate cancer than most other men.

The Challenge

We needed to show Black men how we can normalize the prostate cancer conversation, and help provide solutions to the barriers they face within the healthcare system.

What We Did

We partnered with Pro Football Hall of Famer, and Host of Club Shay Shay, Shannon Sharpe to create 𝙏𝙖𝙡𝙠 𝙏𝙝𝙖𝙩 𝙏𝙖𝙡𝙠®, an unbranded education platform that provides tools and resources that inform men, care partners, and HCPs on how to effectively tackle the prostate cancer conversation.