Talk That Talk^®

The Situation

Black communities are in a healthcare crisis, and Black men specifically are twice as likely to die from late-stage prostate cancer than most other men.

The Challenge

We needed to set an example for Black men on how to normalize the prostate cancer conversation, help them find solutions to the barriers they face within the healthcare system, and save some lives.

What We Did

We partnered with NFL Hall of Famer Shannon Sharpe to create Talk That Talk, an unbranded education platform that provides tools and resources, informing men, care partners, and HCPs on how to effectively tackle the prostate cancer conversation.