College Board

The Situation

BigFuture is a free college planning tool under the umbrella of the College Board brand, which is well known for the AP’s, SAT’s and college rankings.

The Challenge

College Board in recent times has increasingly come under attack with the potential for discrimination when it comes to their testing and access. BigFuture came to us to relaunch their brand with a separation from College Board.

What We Did

Hero worked in two phases. First, we created everything from brand strategy and development, to vis ID and design language. This set the stage for phase 2, BigFuture’s campaign “I Am A Future…” They built their own equity and found their own space to thrive as they helped millions of students across the US gain free access to planning for college, paying for college and exploring career options.