At the start of 2020, Peloton sales have been up by 232%, some bikes even being on backorder. This reflects the rise to popularity the internet-reliant bike has seen during the COVID-19 pandemic. The cycling tech company became widely sought out because of their interactive classes that simulate being in real studios with real instructors. It has created a culture so specific, Peloton delivery people have created trusting, fulfilled relationships with the network of people they service. Because the company took off at the beginning of the pandemic, they have fully adjusted to the social distancing rules and are able to easily provide customers with their vehicles for wellness.

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