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Welcome to the World of Wearable Health

As the wellness industry moves toward self-health, the resurgence of wearables as health-specific devices is an important area to watch. The healthcare wearables market is projected to reach $60 billion by 2023, and could be yet another step forward in modern preventative medicine. Adding to a pool of consumer data through voluntary tracking and monitoring, it’s projected that 5 million individuals will be remotely monitored by healthcare providers by 2023, while assistive hearables will generate revenue of over $40 billion by 2022.

The wearable industry has smartly shifted away from fitness, moving into healthcare with next-gen devices and coming back into the consumer conversation with innovations like Apple’s ECG app that offers advanced health tracking features. Tapping into the self-health wellness market, the timing is right to redefine wearables as sophisticated and must-have health tech accessories. For medical professionals, wearables present new possibilities around real-time data acquisition, monitoring and intervention, as better real-world data becomes paramount to understanding patients and patient trends.

Smart wearables can lead to more effective clinical trials, as the influx of devices provides comprehensive patient data that has been lacking in the medical community. Health care professionals can use this technology to log their ongoing correspondence between doctor and patient, and offer 24/7 safety, giving consumers peace of mind through devices they already use in their everyday lives. Continuous care goes beyond the idea of illness and engages patients throughout their everyday lives. HCPs and clinicians are should take a page out of the book of popular community building brands like Nike’s Run Club. Wearables have the power to redefine the point of connection between medical professionals and patients.

The Shift: An influx of new wearables have reintroducted themselves to the market as health-trackers and real time connected devices, from smart contacts to watches.

The Takeaway: Medical professionals can capitalize on real-time tracking in a seamless, unobtrusive manner while collecting data on patient behavior to improve care.

Consider: Take a cue from brands that engage with consumers effectively beyond product or service, becoming a necessary part of their everyday.