Hero Health


The Rise of Well Dying

As the Boomer generation ages, they have redefined what it means to colloquially “get old.” Using their massive economic and cultural sway, they have spurred a movement of age inclusivity, from Netflix hits like “Grace & Frankie” to starring in ads from Gucci to Supreme. At fashion weeks around the world, former supermodels have walked the runways once again, proving that age is just a number. Collectively they have changed the conversation from living longer to living better, giving rise to a new trend around “well dying.”

In the healthcare sector, the industry is seeing the unprecedented growth of homecare, now projected to be the 3rd fastest growing occupation across all industries, increasing 47% by 2026, while 87% of retirement-age people want to stay in their home. As aging generations push the boundaries of aging, at home solutions will continue to evolve. Consider Nesterly, the home sharing app pairing an aging Boomer with a young professional roommate, or the rapid rise of multifamily living in the real estate market that’s projected to hit an all-time high in2020. As co-living becomes more mainstream, home sharing could become the new multi-generational norm.

At home tech devices will improve the lives of retirees as homes become more connected and user-friendly, while at home health workers will find new opportunities and solutions as tech giants play into the healthcare space, from Nest to Google and Uber. We anticipate that HCPs will benefit from expanding into patients homes through telehealth consults, apps, and monitoring devices, while embracing much-needed fluidity. Changing the conversation around aging by keeping convenience at the core is key for an industry looking to find the right balance between comfort and remote health.

The Shift: Wealth, numbers, and longevity make the Boomer generation the new trendsetters of aging and at-home health.

The Takeaway: Medical professionals must be ready to provide the kind of homecare they are looking for, combining at-home nursing with smart remote tech.

Consider: Well dying is trending among Boomers and will be passed down to their Millennial children, changing attitudes around all facets of end-of-life care.