After an extensive review Mattel, Inc. has officially chosen, Black owned, NYC based creative and digital agency, Hero Collective as their new Social Media agency for Multicultural and LGBTQ audiences. Hero Collective will be tasked with the development and optimization of the company’s Multicultural social media strategies and initiatives across their portfolio of brands including Barbie, Uno, Mattel, amongst others.

Hero Collective will be working across Mattel’s portfolio and has already started working with the brand and social media teams to develop strategic best practices to help shape the way the brands communicate with diverse consumers across their social channels.  “We at Hero Collective are honored to have been chosen to work with such an iconic brand.  We are equally excited to continue to help Mattel demonstrate how the power of play can be a catalyst for change,” say Joe Anthony, CEO of Hero Collective.