After an extensive review, Johnson and Johnson selected NYC-based Hero Collective (www.herocollective.co) as their new Multicultural AOR for Band-Aid® Brand. Initially, Hero Collective will be tasked with the development and creation of a launch of a new Band-Aid® Brand that directly targets members of the Black and Brown community.

Hero Collective, who was onboarded back in August, will work with an integrated team at Band-Aid and was tasked with the brand development inclusive of naming and packaging design, as well as the development of the launch strategy and campaign which is scheduled for Q1 of 2021.  “We, at Hero Collective, are honored to have been chosen to work on such a prestigious brand and to work on the development and launch of a product specifically created for communities of color,” says, Joe Anthony, CEO of Hero Collective. The agency and brand are working hard to release the new Band-Aid® Brand this February to celebrate Black History Month, with what the two hope to be a hallmark campaign that will not only fill a major need in the wound care industry but also create purpose-driven impact that helps to create meaningful change in the Black community.