Culture Hack


How the New Generation of NBA Players are Changing Athlete Style

Fashion and sports has always been an interesting dynamic; most athletes come prepared with at least two different non-team outfits just for one game due to the amount of publicity and camera exposure they get. And while most athletes have gotten flack for their poor taste, the new generation of NBA players are being deemed as more stylish than those that have come before them. The most important element of this new style wave among younger athletes is the personality and character they bring to their fashion statements. 


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