Culture Hack


How Naomi Osaka is Winning Off The Court

For the past few years, Naomi Osaka has established herself as tennis’s new relatable, respectable powerhouse. But the 23-year-old is also making moves in the world of celebrity branding and collaborations. From Sweetgreen promotions and a Frankie’s Bikinis collection to unforced ads for Nike and Levi’s on her Instagram, Osaka is partnering with brands that share her ideals and her style while earning close to $38 million in endorsements. She is proving that skill set does not stop on the court and that celebrities have creative license when it comes to their partnerships. 


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