While the beauty world as a whole has gone through a complete shift in the past year, the fragrance industry has also been going through its own revolution. In fact, social media and the youngest generations have made the industry a lot more relevant in society. Because of this, there is a lot more pressure for fragrance brands to consider more sustainable and diverse options. Consumers want cruelty-free, vegan, inclusive scents that will make them feel confident without the guilt. But how will these brands deliver? 

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