Culture Hack


Colorism is a Whole Other Problem Marketers Need to Fix

Though multicultural representation is growing in marketing and the media, the issue of colorism — where more “standard” or “perfect” visions of ethnicity are more popular to directors — is still present. Many popular brands are guilty of turning to colorism when they try to implement diversity and inclusion into their work. When companies are educating themselves about DEI, however, they need to be educated on the history of colorism and how to combat it in their endeavors.


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