Culture Hack


Brands Need to Plan Ahead for 2022 Partnerships With Musicians

Now that a fully vaccinated and healthy future is in sight, musical artists are starting to release tour dates to bring back live music towards the end of this year and the beginning of next. According to AEG Presents chairman Jac Marciano, the 2022 stadium presence is something he’s never experienced. Though the music industry took a $30 billion hit last year, the return to stages will most likely make up for the losses. Brands should join in on this resurgence of the live music scene because it is set to be the most fruitful return to normal life after the pandemic.


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