Culture Hack


Both Sides of Marketing in Entertainment are Looking for Multicultural Relevance

It’s no surprise that one of the biggest trends in the United States is an increase in on-screen inclusion and diversity. But what are companies and entertainment sources actually doing to accurately reflect the U.S. population? From analyzing research on multiculturalism in the country to holding polls and surveys to see what their viewers want to see, companies are acting very strategically and cautiously when it comes to fulfilling their DEI promises.


For more on this, head to the original story.