Black Owned Digital and Creative Agency, Hero Collective Launches New Digital Media Company, Focused on Creating Social Media Communities Around Culture

Black owned digital-first advertising agency, Hero Collective announced the launching of Hero Media Inc. (, a new Digital Media venture focuses on creating new social media platforms and communities around various lifestyle and cultural themes. In the works for over 3 years, Hero Media’s goal is to create communities around specific industries, consumer groups and cultural interests. “It’s no secret that social media isn’t what it used to be, consumers want to engage in the things they are passionate about,” says Hero Media founder, Joe Anthony.

While Hero Media is Black owned, it plans on making media platforms for both the Multicultural and mainstream consumer market, with a focus on Millennial and Gen X. The company has three planned releases this year, with the first being a relaunch of Hero Traveler, a travel-focused social media platform that is being positioned as a competitor to TripAdvisor. Hero Media has also partnered with former Victoria’s Secret Angel and supermodel, Selita Ebanks to release a platform this summer that they’re both calling a women’s wellness network. Finally the company is launching a thought leadership community focused on elevating diverse innovators and disruptors.

Hero Media has also committed to building what they are calling smart platforms. Most of their platforms will be data-led platforms, leveraging proprietary technology that provides both consumer and enterprise level features and solutions. “media has evolved to become more than just ways of receiving information, they have become communities for self-expression, opportunity and commerce, our platforms will be built on technology that turns content into opportunity,” says Len Burnett, the companies Chief Revenue Officer.

Hero Media has already begun discussions with brand and strategic partners and is working on several original entertainment and influencer programs to help launch their platforms. The company has already struck a deal with Bustle Digital Group to syndicate content to help deliver on scale. The company is completely self-funded and will be seeking investment partners starting this summer.