Now more than ever businesses need to step up and use their platforms for good. No matter the ethnic background they come from or what kind of consumer they are, most multicultural people in America are impacted by more global issues. It is only right that a group that has access to a wide variety of people use their platforms to inform and take action. 

Despite this responsibility to be vocal, very few companies are actually vocal about the issues our world is facing. It’s almost as if they are afraid to disrupt whatever societal order that has been keeping peace by not acknowledging major issues. While some companies have not mustered up the bravery to disrupt and the courage to educate their consumer bases, there are a few companies that have taken it upon themselves to say what needs to be said and to be a force for change.

Lululemon Recognizing Its Privilege

Known for its athletic apparel, Lululemon has become a household name to many in the past few years. The clothing brand promotes a healthy lifestyle, promoting its consumers to live fully through different forms of exercise such as yoga. When news broke out about the devastating wave of COVID-19 in India, the home of yoga that is often left out of conversations on the now westernized practice, many fled to Lululemon’s social media sites to hold the company accountable. Not afraid of the criticism, the company answered many people’s questions with an Instagram post that stated its solidarity with India as well as a commitment to contribute to change. As stated in the post, Lululemon has partnered with different non-profit organizations that are dedicating their efforts towards the pandemic outbreak in India. The company not only acknowledged their faults but also made it a goal to do better and help preserve the culture that inspired them. 

Complex and Sharing Information

Complex Networks is a modern entertainment company that has put out shows such as Hot Ones and has also created unique ddb experiences for their fan base like ComplexCon. On Instagram, arguably its most popular platform outlet, the media company reshares and posts content speaking to different pop culture areas, from film and tv to music and fashion. In light of the recent increase in violence against Palestine, Complex recently used their platform to educate their followers on what has been happening in the area with a thorough and heavily researched infographic post. This Instagram post did what many news outlets are failing to do when it comes to this issue: put the politics on pause and show concern for the people this tragedy is happening to. 

Zoom and the Pledge to Protect All Asian Lives

Although coronavirus originated in Wuhan, China, it has most certainly affected every population in a number of ways. One of the impacts has been racism; Asians around the globe have been targeted due to pure prejudice sparked by the origin of the virus. Though initially focusing on those impacted in America, Zoom — the video meeting platform that gave people an option to work from home effectively — is taking a stance against this hatred. The company’s CEO Eric Yuan, along with other Asian American leaders, are pledging $10 million to stop hate against all Asians and Pacific Islanders. The list of contributors includes YouTube co-founder Steven Chen and OpenTable CEO Debby Soo whose contributions to the tech world have significantly impacted how to look at entertainment and dining experiences. 

While other companies are using platforms like TikTok and Twitter to acknowledge such issues occurring in the world, the aforementioned are pairing action with education. The mission towards a better future starts with a post, is followed with a move, and creates progress.