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2020: The Year of Self-Health

The wellness industry, worth approximately $4.2 billion in the US this year alone, continues to evolve with a consumer base that has become increasingly interested in self-care. In 2020, we expect to see wellness to merge with preventative medicine to create a new “self-health” movement. From the fast-growing popularity of meditation to a new emphasis on digital wellbeing — according to Google, 1 in 3 Americans took steps to improve their digital wellbeing in 2019 and more than 80% of them said this had a positive impact on their overall sense of wellbeing — wellness will shift toward the medical in the coming year.

Across the wellness industry, from fitness to beauty rituals, new diets and supplements, the shift toward self-health is already underway. This year, the first medical gym opened in London, offering an array of medical and fitness services simultaneously. In beauty and skincare, “I woke up like this” aesthetics have moved beyond the natural to the health-conscious, as ingredients like CBD and honey trend with brands like Cannuka. Plant-based diets, the new sobriety movement, and rising veganism will shape the year ahead, from Beyond Meat partnering with fast food chains to rising environmental pressure on meat consumption.

All told, this consumer shift offers the medical industry an opportunity to connect with consumers around preventative health, joining the conversation of healthier bodies and a healthier planet. More and more health concerns are infiltrating other industries, and exciting collaborations and partnerships could be a compelling result. In the age of the circular economy, no industry is isolated and medical professionals must look to control the conversation.

The Shift: From wellness to self-care to self-love, self-health is the latest shift in the wellness industry, and a prime opportunity for the healthcare space.

The Takeaway: In 2020, expect cross-industry moves toward consumer-driven health awareness, where health will overlap with environmental concerns.

Consider: Restructure reimbursement programs to be more inclusive and rewarding to consumers looking to live healthier lives.